所謂「理性」

張阿德 文章翻譯 Leave a Comment

下面這段文字,是我早上看書時看到的,稍微做了些修改,並將其翻譯成中文和大家分享:

When it comes to truly disruptive ideas that force us to rethink our basic assumptions about everything, there always are skeptics, “reasonable” people.

每當我們遇到讓我們必須重新思考對所有事物基本假設的革命性創意產生時,總是會有一些懷疑者,一些「理性」的人。

Most “reasonable” people thought that the lightbulb, the radio, the television and the cell phone would never be commercially successful.

大部分「理性」的人也曾認為燈泡,收音機,電視機,和手機絕對無法成功的商業化。

Examples:

一些例子:

When IBM engineers developed the first microchip in 1968, their supervisors scowled and ask them: what is it good for?

當 IBM 的工程師在 1968 年研發了第一張微晶片時,他們的主管滿面怒容的問:這能拿來做甚麼用?

When the marketing department at the Digital Equipment Corporation realize they could compete with IBM by selling personal computer in 1977, the company’s president told them “There is no reason anyone would want to computer in their home”

當 Digital Equipment Corporation 行銷部門認識他們可以利用行銷個人電腦來對抗 IBM 時,公司的總裁告訴他們:「沒有任何理由會讓任何人想在家裡裝一台電腦」

See that’s the thing about “reasonable” people… When they imagine the future, they only see the present.

看,這就是所謂「理性」的人⋯ 以看現在的眼光,想像未來。

The truth of the matter is the world we enjoy today is built on technologies that imagined a NEW future

事實上,我們所享受的世界是建立於過去幻想不同未來的科技上。

technologies that transform ordinary people’s lives by making them easier and better

那些將普通人的生活變得更輕鬆簡單的科技

and that’s exactly what invention does…

而這就是發明⋯

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